Fan Surveys & Research

MarketCast (formerly Turnkey Intelligence) SVP and General Manager of Sports & Live Events, Haynes Hendrickson, joins us as our SME for this conversation.

Many of you are finalizing your fan surveys or debating it internally. We had Haynes on to help us navigate crafting your "COVID19 comfortability" surveys. Forward this video along to your team members working on your survey! When Haynes and I spoke before this recording, we talked about how they're helping organizations like Netflix gather deeper audience behaviors, like a customer watches The Office over and over again instead of watching a new horror movie. Super applicable for all of us as our fans behaviors and mindsets are changing faster and faster. In addition to surveys, we discuss the future of fan research in this regard.

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